They encourage a break in non-stop consumption, a ecology, feminism, antiracism and peace.

Freedom of independant press has played an essential role in the spreading of Counter Culture ideas. These press publications appeared simultaneously in most of industrialized countries. They had a profound belief in liberty of expression. They were outstanding for their graphic innovations and experimental typographies.

Connections between creative process and the use of psycho-dynamic products are presented. Shamanism like in the use of Ayahuasca is a practice of « self exploration », focused on mediation and the spirits of nature. It comes in opposition to the « acid-test » of the Merry Pranksters with Ken Kesey.

This licensed 16 room will present artworks about love and erotism : original magazines, engravings, invitations for the « 4’Zart’s » ball and videos.

The dress code associated to psychedelia are made of new fittings, outrageous coulours, detailed embroderies, cachemires ornaments, silk scarves and ties, the iconic flares, skinny polyester shirts, tie-dye t-shirts, Pucci waving patterns, etc.

They are indispensables fashion accessoires, often made of handcrafted shiny materials. They introduce psychedelia daring including colours, gemstones, animals and unlikely characters of past time tales.

The psychedelic invades all forms of graphics, even the most institutionnal. It is often the aesthetic of the poster which comes over the message, the latter being sometimes quite unreadable.

Influenced as much by Gaudi as by domes of holly places, saucer shaped houses, « earthships », swimming pools Tournesol, experimentations of bubble houses, without walls of straight ceilings are created (Pierre Cardin house). Design becomes harmonious inspired by sacred geometry. Furniture is unreal and odd. Beauty is often more important than comfort (Verner Panton, etc.)